DJI Takes to the Sky at the 24h Race Nürburgring

Key Takeaways

• DJI partnered with the prestigious 24h Race Nürburgring, showcasing drone technology.
• Impressive aerial footage captured using DJI S1000+ drones, broadcasting to over 5 million viewers.
• The DJI Inspire 1 provided unique perspectives during the Falken Tyres drift show.
• The DJI booth attracted significant attention, featuring the Phantom 3 and Inspire 1 handheld camera mount.
• Multiple race cars were branded with DJI, enhancing visibility among racing fans.

DJI recently collaborated with the iconic 24h Race Nürburgring, one of the world’s most challenging racing circuits. This partnership brought new excitement to the event as DJI utilized its cutting-edge drones to capture breathtaking aerial views of the race, providing an exhilarating experience for both attendees and viewers at home.

A pair of DJI S1000+ professional drones soared above two of the track’s most renowned corners: the iconic banked Karussell and the Adenauer Forst / Metzgesfeld. This captivating footage was broadcast live to an estimated audience exceeding 5 million viewers across television and online platforms, enhancing engagement with the race as skilled drivers raced towards victory.

In addition, the DJI Inspire 1 played a vital role in capturing and broadcasting the hourly Falken Tyres drift show within the historic pit area. This high-octane footage was displayed on enormous screens, offering attendees a unique view of the thrilling event.

DJI’s booth at the event generated considerable buzz, drawing racing enthusiasts, media representatives, and even drivers eager to experience their innovative technology first-hand. Featured prominently were the new, user-friendly Phantom 3 drone along with the Inspire 1 handheld camera mount, both designed to enhance creativity and capture stunning imagery.

During the race, DJI branding adorned ten racing cars, including notable brands like Porsche, BMW, and Toyota. This strategic visibility highlighted DJI’s commitment to connecting with the racing community while showcasing its cutting-edge technology.

DJI extends its heartfelt gratitude to everyone involved in making this race a spectacular success, particularly the dedicated DJI Fan Ambassadors who contributed invaluable support to the teams throughout the exhilarating weekend.

Discover more about the S1000+, the Phantom 3, and the Inspire 1 to learn how DJI continues to innovate in aerial technology.