Key Takeaways
- DJI, the leader in drone technology, is launching a flagship store in Hong Kong, marking its third retail location globally.
- The store aims to be more than a retail space, featuring hands-on experience zones, flight cages, and a gallery for aerial photography.
- Located in the vibrant Causeway Bay shopping district, the store will cater to locals and tourists alike, showcasing a variety of consumer and professional drone products.
DJI Set to Launch Flagship Store in Hong Kong
New Venue Encourages Engagement and Discovery Among Consumers
August 29, 2016 – In a move that is expected to captivate tech enthusiasts and casual consumers alike, DJI, the world’s foremost innovator in drone technology, has announced the opening of its flagship store in Hong Kong. This exciting new destination will feature various interactive elements including flight cages, experience zones, and an aerial photo gallery, all while providing technical support to customers and showcasing the complete lineup of DJI’s products.
Location and Design
Situated in the heart of Causeway Bay, Hong Kong’s bustling shopping hub, the store spans over 10,000 square feet across three floors, set to welcome visitors at the end of September 2016. Its design will echo the stunning skyline of Hong Kong, with animated DJI logos and drone silhouettes that enhance the captivating evening panorama of Victoria Harbor.
A Hub for Drone Enthusiasts
The Hong Kong flagship store is envisioned as a vibrant community space, allowing drone aficionados and newcomers to connect, share experiences, and explore DJI’s advanced UAV products and aerial cameras. The ground floor will showcase the complete spectrum of DJI’s aerial and handheld technologies, while the first floor will feature the SkyPixel Gallery, displaying stunning aerial photographs curated from talents around the globe. The second floor will be dedicated to technical support, workshops, seminars, and special events.
“As interest in our aerial technologies grows, expanding our flagship presence will offer consumers an opportunity to engage directly with our products,” said Frank Wang, DJI’s Founder and CEO. “Through discovery, people can learn just how accessible our technology is, leading them to find innovative applications for their lives or businesses.”
Strategic Expansion in Asia
The opening of the Hong Kong flagship marks DJI’s third retail venture, following the December 2015 launch of its first flagship store in Shenzhen, China, and the opening in Seoul, South Korea, in March 2016. “Hong Kong is a crucial market for DJI within Asia, acting as a major tourist destination for visitors from around the globe,” commented Sarah Chuang, DJI’s Hong Kong Regional Manager. “Our store will serve as a platform for engaging consumers from diverse backgrounds—whether they are local photographers, aerial enthusiasts, or tourists eager to explore the latest technologies from our brand. Our goal is to create a truly unique DJI experience for everyone who enters.”
Customers will have access to a range of DJI’s consumer offerings, such as the Phantom series drones and the Osmo handheld camera, as well as professional-grade products including the Inspire 1, Matrice series, and advanced camera systems like the Zenmuse X5R and XT, as well as the Ronin handheld camera gimbals. This diverse product selection aims to cater to both casual users and professional filmmakers.
The DJI flagship store is located at TOWER 535, Shop G07, 535 Jaffe Road, Causeway Bay, Hong Kong. Further details surrounding the grand opening will be disclosed closer to the anticipated launch in late September.
