DJI’s Commitment to Privacy: Setting the Record Straight
DJI, a leading drone manufacturer, places a high priority on the privacy and security of its customers’ personal data. With recent misunderstandings circulating in the media regarding the sharing of customer information, DJI is taking the initiative to clarify its stance and practices. Here’s what you need to know.
Protecting Customer Data
According to DJI’s Privacy Policy, the company is transparent about the information it collects, the methods of collection, and the purposes for which this data is used. DJI clearly states that it does not routinely share customer information or drone video footage with Chinese authorities or any other governmental entities, contrary to some headlines that have emerged.
A misunderstanding arose when a junior staff member inaccurately stated during an informal interview that led to misinterpretations. DJI has worked diligently to correct these inaccuracies. The company emphasizes that its core values include protecting customer privacy and adhering to its published policies.
Transparency Through Policy
DJI’s comprehensive privacy policy is readily available online at www.dji.com/policy. This document outlines the data collection processes and reassures customers about how their information will be utilized. When developing new products and services, DJI commits to ensuring compliance with this policy and maintaining the trust of its user base.
Legal Compliance and Data Requests
DJI operates within the legal frameworks of each country where it has a presence. As with any technology company, if there is an illicit activity linked to one of its drones, authorities may request flight data for investigative purposes. DJI makes it clear that it will only comply with valid legal requests on a case-by-case basis.
Additionally, customers should be aware that unless they choose to sync flight data using the DJI GO app or return their aircraft for servicing, the company does not retain flight data that can be shared. This policy is uniformly applied, whether in China, the United States, Europe, or any other location.
Your Control Over Data
When flying a DJI drone, users maintain complete control over the live video feed and recorded footage. This means that the only individuals who can access this information are the users themselves—unless they choose to share it. Whether privately with friends or publicly on social media, the decision lies entirely in the hands of the user.
DJI asserts that it does not have access to any live feeds, video files stored on the drone’s memory cards, or files on connected devices. Consequently, the company has no ability to provide this information to third parties, even in response to legal demands.
Encouraging Dialogue
DJI remains open to inquiries and encourages customers to engage with the brand through its communication channels. Questions can be directed to pr@dji.com for anyone seeking clarification on their data privacy practices.
With its ongoing commitment to privacy and transparency, DJI seeks to reassure users that their information is safeguarded, aligning with the standards they expect and deserve. As the landscape of personal data continues to evolve, DJI reinforces its position as a responsible steward of customer trust.
