DJI’s Ronin Shines as Top Rented Gear of 2016
Key Takeaways:
- DJI’s Ronin handheld gimbal is recognized as the most rented piece of equipment on ShareGrid’s year-end list.
- ShareGrid builds a community-driven marketplace for filmmakers and equipment owners, minimizing security concerns.
- With a wide range of cinematography applications, the Ronin appeals to both hobbyists and professionals.
- Affordable rental options make high-quality equipment accessible for all filmmakers.
Photo: ShareGrid
Celebrating the New Year with Innovation
As the celebrations for the Chinese New Year wind down, DJI—the global frontrunner in unmanned aerial technology—has earned a notable spot on a year-end “Top Ten” equipment list. Remarkably, the compilation from ShareGrid, a rental platform based in the U.S., features not a single drone; instead, it highlights DJI’s handheld 3-axis gimbal, the Ronin, as the most rented device.
ShareGrid: A New Era in Equipment Rental
Over the years, ShareGrid has blossomed into a peer-to-peer rental marketplace for camera and filmmaking tools, mirroring the success of platforms like Airbnb in the hospitality sector. By focusing on connecting equipment owners directly with renters, ShareGrid addresses the common concern of security that often accompanies transactions with strangers.
Find out more about ShareGrid’s operations in the video below:
Impressive Growth and Demand
In just one year, ShareGrid saw its inventory soar to an impressive value of nearly $140 million across major cities: Los Angeles, New York, Atlanta, and the San Francisco Bay Area. With the Ronin emerging as the top choice among renters, it underscores the significant demand for high-quality stabilization gear.
Revolutionary Stabilization Technology
The Ronin’s cutting-edge stabilization technology empowers filmmakers to achieve smooth, professional-quality shots reminiscent of a Steadicam, without incurring exorbitant costs. For filmmakers—both amateur and professional alike—the Ronin is fast becoming an essential tool for capturing steady visuals.
Watch the ShareGrid round-up of the top rented gear here:
Industry Insights
Brent Barbano, Creative Director and Co-Founder of ShareGrid, shared his thoughts on the Ronin’s triumph, expressing a blend of surprise and understanding. “More and more people are purchasing these [gimbals], and there’s a growing desire for them because of their versatility,” he noted.
Lance Bowling, Co-Founder of F22 Studios in North Hollywood, echoed Barbano’s sentiment. “We’ve rented it to everyone—literally everyone,” he exclaimed, highlighting the Ronin’s adaptability for a variety of filming techniques, from jib shots to dolly moves, and even Steadicam-like maneuvers.
F22 Studios currently boasts a trio of Ronin models, including the Ronin M, standard Ronin, and the robust Ronin MX, capable of supporting high-end cameras such as the ARRI ALEXA Mini and the RED EPIC.
Affordability Meets Quality
Renting a Ronin through ShareGrid is budget-friendly, costing between $60 to $75 USD per day. This pricing structure not only makes superior equipment accessible but also fosters a vibrant community of creators.
The burning question now is: What will emerge as the top gear choice for ShareGrid in 2017? Will we see another stabilizer claim the spotlight?
Discover the Ronin Series
Learn more about DJI’s Ronin-MX through the link below:
