Key Takeaways
-
DJI Returns to IFA: After a four-year hiatus, DJI, a frontrunner in civilian drones and innovative camera technology, is back at IFA, promising an engaging and interactive experience for attendees.
-
Hands-On Demos: Visitors can explore a wide array of DJI products with hands-on demonstrations, including the newly launched dual-camera DJI Air 3 and Osmo Action 4.
-
Experiential Learning: The booth will feature workshops led by filmmaking experts and DJI’s own product managers, aimed at empowering attendees to enhance their creative skills.
- Enterprise Solutions Showcase: DJI will highlight its advanced enterprise products designed for diverse applications, showcasing how they aid public safety, infrastructure inspection, and ecological conservation.
DJI Makes a Grand Comeback to IFA 2023
DJI, a leading name in the civilian drone industry and creative imaging technology, is making its much-anticipated return to IFA, the premier consumer electronics show in Europe, for the first time since 2019. From September 1-5, the company’s booth will be a hub of excitement for both enthusiasts and professionals looking to immerse themselves in DJI’s comprehensive line-up of aerial and handheld equipment.
“We are thrilled to return to Europe’s largest consumer electronics show,” stated Christina Zhang, Senior Director of Corporate Strategy at DJI. She expressed the company’s commitment to presenting its full range of consumer, professional, and enterprise products—a collection that is trusted by users for its unmatched technology, safety, and reliability. Zhang added, “Our mission is to help visitors discover groundbreaking imaging solutions that can transform their lives and turn their imaginations into reality.”
Explore DJI’s Cutting-Edge Products
Attendees at the DJI booth will have the unique opportunity to interact with some of the latest products, including the highly versatile DJI Air 3—featuring dual cameras—alongside the Osmo Action 4, perfect for adventure seekers. The booth will also showcase an array of drones and handheld devices suitable for various consumer and professional applications. Notable products will include the compact yet powerful Mini 3 Pro, weighing less than 249 grams, and the innovative Mavic 3 Pro (Cine)—the world’s first drone equipped with three optical cameras. Additional highlights will be the Ronin 4D, heralded as the world’s first 4-axis cinema camera, and other engaging handheld products like the RS 3 series and the DJI Pocket 2.
A thrilling element of the DJI booth will be an expansive 135m² area where attendees can experience first-person-view (FPV) flying. Engaging with the DJI Avata and DJI Goggles 2, visitors will navigate an obstacle course designed to showcase the drone’s remarkable performance and agility.
Creative Storytelling in Action
Adding a dash of creativity to the experience, DJI has planned a unique, simulated real-life scenario with actors. This captivating setup will allow participants to produce stunning footage using a range of professional products, offering them a chance to explore their creative potential fully.
Highlighting DJI’s Enterprise Solutions
In addition to consumer innovations, DJI will underline its commitment to enterprise applications at IFA 2023. The brand aims to demonstrate how its pioneering technology supports various sectors, including public safety missions and infrastructure inspections. Visitors can learn about DJI’s Matrice 350 RTK and Mavic 3 Enterprise Series, which are tailored to meet the specific needs of industry professionals seeking efficiency and reliability.
Learn and Create: Workshops at IFA
DJI is intent on fostering a creative community at IFA by presenting a series of open workshops led by industry experts and DJI’s own product managers. These interactive sessions will focus on filmmaking skills, enabling all attendees to understand the ease of producing high-quality content. This commitment to sharing knowledge reflects DJI’s belief in empowering individuals to become creators in their own right.
Join the Excitement at IFA
IFA 2023 promises to be a vibrant gathering of technology enthusiasts, and DJI has positioned itself as a key participant. With its booth located in Hall 22B, visitors can expect a whirlwind of activity and inspiration from September 1-5. Whether you are a seasoned professional or a curious newcomer, DJI invites you to explore the possibilities of imaging technology like never before.
