Key Takeaways from DJI’s Participation at IFA Berlin 2016
- DJI celebrated its tenth anniversary with a focus on transformative visual storytelling.
- The Osmo Mobile was unveiled, enabling smartphones to capture smooth, cinematic shots.
- Interactive flying school offered hands-on drone flying experiences to the public.
- World-class aerial photography showcased in the highly anticipated book *Above the World: Earth Through a Drone’s Eye*.
- DJI launched a social media campaign encouraging users to share how drones contribute to positive outcomes.
Celebrating a Decade of Innovation
Under the theme of Storytelling Redefined, DJI made its mark at IFA Berlin 2016, marking a decade of achievements in the technology sector. The presentation highlighted DJI’s pivotal role in reshaping visual storytelling and introduced attendees to the Osmo Mobile, the latest addition to its innovative lineup of smart motion cameras.
Introducing the Osmo Mobile
The Osmo Mobile stands out as a software-enabled stabilization system that converts a user’s smartphone into an advanced motion camera. This state-of-the-art device allows users to tap into DJI GO’s suite of intelligent photography and filmmaking tools, including the popular ActiveTrack feature, ensuring steady shots even while in motion. This integration of hardware and software aims to elevate the quality of smartphone filmmaking, allowing creatives to produce visually stunning content effortlessly.
Hands-On Experience at IFA
After the keynote, attendees, including journalists and influencers, were invited to experience the Osmo Mobile firsthand. Many blog authors and YouTubers expressed their enthusiasm for the ActiveTrack feature, noting its ability to significantly ease the process of vlogging. The hands-on interactions highlighted how this gadget could change the game for content creators, offering new possibilities for engaging storytelling.
Engaging Interaction with Drones
At IFA 2016, DJI also opened a flying school in the picturesque Sommergarten, where the public could learn to operate DJI drones under the guidance of expert instructors. This unique experience sparked excitement among attendees, many of whom were flying drones for the first time. This initiative not only highlighted the accessibility of drone technology but also fostered a deeper appreciation for aerial photography.
The event also showcased the Inspire 1 equipped with the new Zenmuse Z3 zoom camera. Through a live demonstration, attendees witnessed the stunning versatility and perspective changes afforded by the camera’s adjustable focal lengths, emphasizing DJI’s commitment to pushing the boundaries of aerial technology.
Aerial Photography Like Never Before
The launch of *Above the World: Earth Through a Drone’s Eye*, a beautifully crafted hardcover coffee table book, captivated the audience. This publication features some of the most breathtaking aerial photographs ever captured, providing viewers with a fresh perspective of the world from above. In conjunction with this release, DJI also unveiled a dedicated microsite to celebrate the company’s anniversary, accessible at dji.com/10. As part of the festivities, DJI is hosting a #DronesforGood contest on Instagram. This initiative encourages users to share their positive experiences and how their drones have been utilized for the greater good.
Spotlight on DJI Specialist Dylan Baldwin
Among the highlights of the event was DJI Specialist Dylan Baldwin, who represented the brand at IFA 2016. Having won a trip to the fair, he seizes the opportunity to work closely with DJI during the event. Utilizing the Osmo, Baldwin captured the most exciting product announcements, sharing them with DJI enthusiasts worldwide through various social media platforms. His contributions provided followers with a glimpse into the innovations redefining the future of visual storytelling.
