DJI Joins Forces with Deadmau5 for an Epic Gumball 3000 Adventure

Key Takeaways:

• DJI has teamed up with renowned musician Deadmau5 for the Gumball 3000 rally.
• The event features some of the world’s most luxurious and uniquely designed cars.
• The rally aims to raise funds for education and environmental projects benefiting underprivileged youth.
• DJI captured the essence of the rally through advanced drone technology and expert cinematography.

Los Angeles, June 3, 2015 – In an exciting collaboration, DJI has partnered with the acclaimed Canadian progressive-house artist Deadmau5 for his participation in the illustrious Gumball 3000 rally. This event is celebrated as one of the largest cross-continental car rallies globally, showcasing a remarkable array of rare, extravagantly designed, and luxury vehicles from around the world.

Comprising vehicles worth over $200 million, the rally commenced its first leg, leading drivers from the picturesque city of Stockholm, Sweden, to Amsterdam, Netherlands. This segment later continued to Reno, Nevada, where drivers embarked on the second and final leg toward Las Vegas. Importantly, proceeds from the rally are directed toward supporting underprivileged youth through crucial educational and environmental initiatives.

While one might think speed is the rally’s primary focus, the true essence of success here lies in exclusivity. The Gumball 3000 serves as a spectacle—a ‘vanity fair’ of unique automotive designs adorned with vibrant wraps and sponsor logos. The star-studded roster includes celebrities like David Hasselhoff, who honored his iconic Knight Rider KITT car by showcasing his Nissan GTR.

Capturing this exhilarating experience, DJI’s video team followed Deadmau5 as he cruised in his two stunning McLaren P1 vehicles from Reno to Las Vegas, with stops in San Francisco and Los Angeles. Utilizing an array of DJI equipment—such as the Inspire 1, Ronin, Ronin-M, and Phantom 3 Professional—DJI documented each thrilling moment throughout this journey.

En route, Deadmau5 showcased his McLaren P1 at San Francisco’s Civic Center Plaza and engaged in thrilling races against Dodge Vipers at Buttonwillow Raceway Park, before reaching LA, where another display awaited at LA Live. The adventure concluded with a breathtaking journey through Death Valley, culminating in a spectacular concert in Las Vegas, along with a final showcase of his car at the MGM Resorts Village.

This rally brilliantly highlighted the synergy between DJI’s innovative technological prowess and Deadmau5’s artistic flair, making it a perfect intersection of creativity and entertainment.