DJI Collaborates with LINE FRIENDS to Launch a Playful Character Drone
The LINE FRIENDS (BROWN) l Spark RC Combo is Here to Make Flying Fun!

Exciting Update from DJI
August 6, 2018 — In an exciting move, DJI, the world-renowned leader in civilian drone technology, has proudly announced its partnership with LINE FRIENDS to introduce the first-ever characterized drone. This collaboration aims to make drone technology not only more engaging and accessible but also open up new avenues for creative expression among enthusiasts and new users alike.
Introducing the LINE FRIENDS (BROWN) l Spark Drone
The newly launched LINE FRIENDS (BROWN) l Spark drone features the beloved character Brown from LINE FRIENDS, known for its widespread global appeal. The Spark is not just a mini camera drone; it’s designed to be user-friendly and fun to operate. With the ability to take off from the palm of your hand, this compact device allows users to capture and share life’s special moments effortlessly.
Monica Suk, Senior Communication Manager at DJI, expressed her excitement about the partnership, stating, “DJI is thrilled to announce its character collaboration with LINE FRIENDS, emphasizing our commitment to making drones enjoyable and relevant for a broader audience. The DJI Spark has quickly gained recognition for being a powerful yet compact flying camera.”
Suk further elaborated on the evolution of drones, saying, “As with other trendy items we carry, drones are poised to become lifestyle accessories. This special edition with LINE FRIENDS enhances the concept of storytelling and sharing throughout our daily lives.”
About LINE FRIENDS
LINE FRIENDS is a rapidly growing global character brand, owned by the mobile messenger company LINE. It made its mark in 2011 with the introduction of virtual stickers and emoticons. Since then, it has skyrocketed in popularity, extending its reach to a total of 108 stores internationally.
Features of the LINE FRIENDS (BROWN) l Spark Drone
Matching the illustrious specifications of the DJI Spark, the LINE FRIENDS (BROWN) l Spark drone is equipped with top-notch functionalities. Compact enough to fit in practically any bag, it launches in seconds to capture stunning 12-megapixel photos and 1080p video, all stabilized via a two-axis mechanical gimbal. Additionally, the drone comes packed with an obstacle sensing system and various automated flight options, making it one of the most accessible drones for both newbies and seasoned flyers.
One standout feature is its hand gesture control, breaking down barriers between the user and the aerial vista. The Spark is enriched with smart flight modes that enable users to effortlessly document and share their unforgettable moments. Its QuickShot modes automatically generate 10-second videos, perfect for instant sharing on social media platforms. Enhanced functionalities like TapFly and ActiveTrack ensure that flying and filming become an effortless joy for everyone involved.
Pricing and Availability
The LINE FRIENDS (BROWN) l Spark RC Combo is available for an MSRP of $399 USD. The package includes the aircraft, a battery, three pairs of propellers, a remote controller, two RC cables, a USB charger, and a Micro USB cable. Consumers can purchase the drone at designated DJI Flagship Stores or through the official DJI website, catering to markets in North America, China, Hong Kong, and Korea.
For those eager to learn more, more details can be found on the official DJI site:
DJI Product Page.
Contact Information
For further inquiries, please contact:
pr@dji.com