Key Takeaways:
- DJI is set to launch its second flagship store in China located in vibrant Xintiandi, Shanghai.
- The new store will showcase an extensive range of DJI drones and camera technology, providing interactive experiences for visitors.
- Opening festivities will include special promotions and engaging activities, making it a must-visit destination for tech enthusiasts and casual consumers alike.
DJI Unveils Its Second Flagship Store in Shanghai
A New Home for Aerial Innovation in the Heart of the City
Shanghai, December 8, 2016 — DJI, the global frontrunner in unmanned aerial vehicle technology, is gearing up to unveil its latest flagship store in Shanghai this December 10. This opening presents an exciting opportunity for residents of China’s bustling metropolis to delve into the innovative world of drone technology and video capturing.
Strategic Location and Store Features
Nestled in the lively Xintiandi area, well-known for its eclectic mix of shopping, dining, and entertainment options, the two-story flagship store spans an impressive 500 square meters. With a layout designed to entice both drone aficionados and newcomers, the space will feature DJI’s comprehensive array of aerial platforms and cutting-edge camera products. From the Mavic Pro, a compact yet robust personal drone, to professional-grade options like the Phantom 4 Pro and Inspire 2, the store promises a hands-on experience tailored to diverse interests.
Celebrating a Decade of Innovation
Paul Xu, DJI Vice President, expressed excitement about the new store, highlighting 2016 as a pivotal year for the company as it celebrates a decade of creativity and technological advancements. "Our flagship stores serve as crucial touchpoints for discovery and inspiration. This new Shanghai store will continue that mission, allowing more individuals to engage with our aerial technology," he stated.
Architectural Elegance Meets Cultural Vibrancy
The architectural design of the Shanghai flagship store blends traditional Shanghainese elements with contemporary Western aesthetics. Located amidst a rich cultural backdrop replete with outdoor cafés, art galleries, and lifestyle boutiques, this store is set to be a vibrant attraction in the neighborhood.
Interactive Experiences Await
An engaging feature on the first floor will be a 20-square-meter flight cage, allowing guests to witness DJI drones in action, which can also be observed from the street. This level will also house a Technical Support Center and a DJI Story Corner showcasing the evolution of DJI’s storytelling capabilities through an immersive curved projection screen. Meanwhile, the second floor will host the SkyPixel Gallery, displaying stunning aerial imagery from photographers worldwide, alongside space for workshops and special events.
Grand Opening Festivities
The official opening of the DJI Shanghai flagship store will kick off at noon on December 10. The first 300 customers will be treated to special discounts on selected products, with the first 100 visitors receiving a limited-edition DJI t-shirt. The store’s launch will feature exciting activities throughout the day, including a parade led by life-size DJI Phantom and Osmo mascots, as well as flight simulators and virtual reality experiences for those eager to experience piloting a drone firsthand. Aspiring movie directors can test out DJI’s Osmo+ and Osmo Mobile handheld gimbals, enhancing their filming skills.
For more information on the opening weekend events, visitors can check out DJI’s event page.
Expanding Retail Presence
The Shanghai flagship store represents DJI’s fourth venture into the retail sector, following the successful openings of its first flagship store in Shenzhen in December 2015, followed by locations in Seoul and Hong Kong. This expansion signifies DJI’s commitment to bringing innovative aerial technology closer to consumers.
Location and Hours
The newly established DJI Shanghai flagship store is situated at No. 222 Madang Road, Xintiandi, Shanghai, and welcomes patrons from 10 AM to 10 PM, seven days a week. The Technical Support Center will commence operations on December 12, adhering to the same hours.
With this vibrant flagship store, DJI aims to inspire curiosity and creativity in aerial photography and videography, reinforcing its role as the leader in this dynamic industry.
