DJI Unveils Flagship Store in Shenzhen: A New Era for Drone Enthusiasts
Key Takeaways:
- DJI has officially opened its first flagship store in Shenzhen, China, offering an immersive experience for drone enthusiasts and newcomers alike.
- The store spans 800 square meters and features a full range of DJI consumer products.
- Innovative installations, such as the “SkyPixel Around the World” exhibit, highlight the community aspect of aerial photography and videography.
- Visitors can enjoy interactive demonstrations, a dedicated flight area, and a range of customer support services.
Shenzhen, China, December 20, 2015 – Marking a significant milestone in its retail strategy, DJI, the leading name in drone technology, has inaugurated its first flagship store in the bustling area of OCT Harbour, Shenzhen. Spanning an impressive 800 square meters, this state-of-the-art facility is designed to provide enthusiasts and curious newcomers special access to the latest in aerial imaging and drone technology.
The grand opening of the store not only highlights DJI’s commitment to enhancing the consumer experience but also showcases the latest in its innovative lineup. Upon entering the store, visitors will discover an extensive range of DJI’s products, including the Phantom 3 series, Inspire 1, Matrice 100, and the new Osmo 4K handheld camera. This ensures a hands-on experience with cutting-edge technology that caters to both hobbyists and professionals alike.
A Vision of Innovation
Frank Wang, founder and CEO of DJI, articulated the significance of the flagship store, stating, “The DJI flagship experience is an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future.” Whether patrons are looking to learn how to pilot drones or seek the latest imaging technology, this store promises a comprehensive experience that helps deepen customer engagement with the brand.
Diving Into the DJI Experience
The interior design of the flagship store draws inspiration from the concept of yuan「圓」, which represents the Chinese character for “circular.” This motif not only symbolizes the drone propellers that describe a circular path during flight but can also be seen in various applications throughout the store, such as the engaging “SkyPixel Around the World" interactive installation. This exhibit allows visitors to explore stunning aerial photographs and videos captured by the global community of aerial enthusiasts on Skypixel.com.
Additional attractions within the flagship store enhance the customer experience:
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Theater: An immersive space showcasing captivating aerial visual stories and inspiring global content.
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SkyPixel Around the World: This interactive display invites visitors to delve into an array of photo and video narratives shared by drone users worldwide.
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Flight Area: Throughout the day, DJI pilots conduct demonstrations while an LED screen displays immersive backgrounds that complement the flight itinerary.
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Lounge Area: A designated relaxation spot where visitors can engage with staff members and learn more about DJI’s latest offerings.
- Repair Counter: A dedicated support team is on hand to assist with technical queries, firmware updates, and to facilitate repair drop-offs.
A Scenic Location to Explore
Nestled beside a picturesque waterfront, the DJI flagship store is enveloped by a vibrant cultural milieu that encompasses tourism, ecology, and commerce. This prime location not only accentuates the company’s ethos but also adds a scenic backdrop for visitors to enjoy as they immerse themselves in the world of drones and aerial innovation.
The DJI flagship store is located at Shenzhen Tourist Information Center, OCT Harbour, East No.8, Baishi Road, Nanshan District, Shenzhen, China. The store is open from 10:00 AM to 10:00 PM from Sunday to Thursday, and from 10:00 AM to 10:30 PM on Fridays and Saturdays.
As DJI continues to expand its global footprint, the opening of this flagship store serves as an exciting new chapter for the company, emphasizing its dedication to combining technology, community, and experience.
