DJI Unveils PHANTOM: A Revolutionary Drone Experience for Everyone

Key Takeaways

• The PHANTOM is the first consumer quadcopter that’s “Ready-To-Fly” with GPS navigation.
• DJI integrates advanced flight control technology, making aerial flight accessible to the everyday user.
• The PHANTOM is competitively priced at $679, half the cost of complex, DIY drone models.
• Features include various flight modes, failsafe functions, and a convenient GoPro camera mount.

Austin, TX – January 7, 2013 – In a groundbreaking announcement, DJI, a leading player in UAV systems, proudly introduced the PHANTOM^TM, the first-ever consumer quadcopter designed for immediate flight. Traditionally, crafting and piloting multi-rotor aircraft were reserved for professionals and dedicated hobbyists due to their complexity. With the launch of the PHANTOM, DJI breaks the mold, bringing sophisticated multi-rotor flight control into the hands of the average consumer via its smart, GPS-enabled autopilot system, ensuring stable and reliable flying experiences right from the start.

Priced at $679, the PHANTOM offers extraordinary value by being considerably more affordable than competing models that require intricate assembly and soldering. It arrives complete with a remote control hosting pre-set autopilot parameters and a mount compatible with GoPro cameras, showcasing DJI’s commitment to making aerial photography accessible. With the integrated DJI Naza-M autopilot system and GPS module, users can easily switch between GPS Attitude and Attitude Control Mode, allowing for diverse flying experiences.

Feature-Rich Experience

The PHANTOM is designed with user-friendliness in mind and boasts a range of features that enhance its practicality:

• Striking and compact design with high-intensity LED indicators for easy orientation.
• Ready to fly straight out of the box without any need for programming or assembly.
• Offers stable flight characteristics with agile performance under various conditions.
• Multiple flight modes, including GPS position-hold for effortless navigation.
• Intelligent Orientation Control (IOC) for enhanced control during flights.
• Comprehensive safety profiles, including a failsafe function that automatically returns the PHANTOM to its launch point if the signal from the remote is lost.
• Included camera mount suitable for attaching a GoPro, simplifying the process of capturing stunning aerial footage.

“DJI has consistently spearheaded advancements in UAV flight control systems and innovative airframe technology,” commented Colin Guinn, CEO of DJI North America. “The PHANTOM signifies not just an improvement over our existing technology but a substantial leap towards democratizing access to professional-grade multi-rotor aircraft for everyday consumers.”

Availability

The PHANTOM is now available for purchase from select authorized retailers. For additional details about where to buy the PHANTOM, visit: DJI’s official store.