Key Takeaways:
- DJI partners with leading South Korean production company Zanybros, enhancing K-Pop video production.
- The collaboration showcases DJI’s drone and camera technology in the popular music video “Love Whisper” by GFriend, which has gained over 22 million views within three weeks.
- DJI will provide technical support and training initiatives to promote innovative content creation in the music and entertainment sectors.
DJI and K-Pop Powerhouse Zanybros Unite for Creative Synergy
Unlocking New Horizons in Music and Entertainment
In an exciting development for both the music and film industries, DJI, a global leader in civilian drones and aerial imaging systems, has announced a strategic partnership with Zanybros, one of South Korea’s foremost production companies. This alliance aims to elevate video content creation through the innovative use of DJI’s aerial and camera technologies.
As a striking demonstration of this collaboration, the newly released music video “Love Whisper” for the renowned K-pop group GFriend has already amassed an impressive 22 million views on YouTube in just three weeks. This achievement highlights the powerful marriage of cutting-edge technology and creative talent.
Elevating Production Quality
As part of the partnership, DJI will supply Zanybros with essential hardware and technical support for their upcoming filming and production projects. Moreover, both companies are planning to initiate training programs aimed at industry professionals. These programs will focus on pioneering new, creative methods for producing K-Pop content, setting a new standard in the music video landscape.
Tae-hyun Moon, DJI’s Director of Brand Marketing and Operations, emphasizes the impact of this partnership, stating, “The Korean Wave has evolved from a regional development into a global phenomenon, largely due to the rise of film, music, and online video content. This multifaceted collaboration will allow us to blend the technical expertise and creative drive of two industry front-runners in aerial content production and professional filmmaking.”
Zanybros: A Creative Leader
Zanybros, known for its expertise in music video and commercial filmmaking, has positioned itself as a leader within the Korean Wave. The company’s impressive portfolio includes iconic K-Pop music videos such as “Lion Heart” by Girls’ Generation, “I” by Taeyeon, “Overdose” by Exo, and Hyuna’s “RED.” With such a strong resume, Zanybros continues to shape the visual language of K-Pop.
A Case Study in Innovation
Reflecting on the collaborative experience during the production of “Love Whisper,” Zanybros CEO and Director Jun-hong Kim shared his insights: “Music videos are not only about the performers; they are also about the environments and narratives in which they unfold. With the DJI Inspire 2, we were able to capture the breathtaking beauty of our surroundings, enhancing the story’s context. The drone setup was efficient, allowing us to secure magnificent aerial shots with minimal takes.”
Kim further noted the adaptability required during the shoot: “Given that our location featured protected wildlife and vegetation, utilizing heavy equipment was unfeasible. The flexible operational capabilities of the Ronin 2 provided us the agility we needed to accomplish our objectives.”
Behind-the-Scenes Insights
To offer an inside look at the collaboration, DJI has released a behind-the-scenes featurette showcasing the Zanybros production team’s experiences during the “Love Whisper” project. This insightful video can be found on DJI’s YouTube channel here: https://www.youtube.com/watch?v=ooR3obcyksU.
For further inquiries, please contact: pr@dji.com
