Key Takeaways from Uber’s Ice Cream Delivery Day

• Uber transformed its taxi service into an ice cream delivery operation in a creative marketing event.
• DJI collaborated with Uber to utilize drones for ice cream deliveries in Shenzhen.
• The initiative specifically aimed to bring joy to children referred to as “left behind” in China.
• DJI highlights the economic potential of drone technology for everyday applications.
• Aerial systems were showcased as tools for creating joy and enhancing community engagement.

Ice Cream Delivered by Drones: A Sweet Collaboration

On Friday, July 18th, an innovative partnership between Uber and DJI brought smiles to Shenzhen as the global rideshare app reimagined its taxi network as an ice cream delivery service. This exciting event began in this vibrant city, where DJI played a crucial role by using drones to deliver delicious ice cream directly to eager customers, including local children.

Equipped with a dedicated fleet of Phantom 3 Professional drones, DJI executed the ice cream deliveries across various locations in Shenzhen. Among the lucky recipients were students from a high school choir who are often described as “left behind.” This term refers to children in China whose parents have to relocate for work, leaving them in their hometowns. As part of this initiative, DJI and Uber were thrilled to deliver ice cream to these children, spreading joy without any charge.

A Focus on Community Engagement

This unique event underscored the importance of community engagement, particularly for those children who might feel isolated from their families. By delivering a treat normally reserved for special occasions, DJI and Uber aimed to create happy moments for these young individuals. It’s a powerful example of how technology can be wielded for social good, reinforcing the potential that drone delivery systems have in enhancing everyday life.

DJI’s Vision for the Future of Drones

DJI, recognized as a leader in the commercial UAV industry, is excited to explore innovative applications of aerial technology. Michael Perry, DJI’s Communications Director, expressed pride in being part of such initiatives, stating that they demonstrate the practical and emotional benefits that drone technology can provide. He noted, “We are proud to help out with events like these as they show how our aerial systems can be used to be economically useful and, more importantly, bring smiles to the world.”

Experience the Event

Those interested in reliving the excitement of the ice cream delivery event can watch a video showcasing the delightful moments. Simply click here to view: Watch the Video.