DJI Marks a Decade of Innovation with the Launch of “Above the World”

Captivating Aerial Photography Provides Fresh Insights into Our Planet

Key Takeaways:

• DJI celebrates its 10th anniversary with the release of a stunning photographic collection titled “Above the World.”
• The book showcases breathtaking images from both established photographers and enthusiastic amateurs from around the world.
• Frank Wang, the company’s founder and CEO, emphasizes the importance of vision and dedication in achieving success.
• “Above the World” is part of a broader campaign highlighting DJI’s innovations and contributions to various fields.
• The book will be available in DJI’s online store and authorized dealers starting in late October 2016.

On September 2, 2016, DJI, a leader in drone technology, launched a stunning new coffee table book titled Above the World to commemorate its 10th anniversary. The book features an array of breathtaking aerial photographs, capturing both uncharted moments of beauty and offering fresh perspectives viewed through the lenses of both professional and passionate amateur photographers globally.

The Spirit of Aerial Innovation

Above the World represents a tribute to the transformation DJI has fostered in the realm of aerial photography over the past decade. Known for their iconic Phantom drones and advanced Inspire series, DJI has continuously redefined how people engage with the world from above. The company has made aerial flight accessible and practical, empowering creatives with outstanding cameras and robust flight controllers.

The book serves as a centerpiece for DJI’s 10-year celebration, focusing on innovation, imagination, and inspiration—all of which have been essential to the company’s rise to a market-leading position. The photographs within offer readers a chance to appreciate familiar landscapes from entirely new angles, reflecting DJI’s commitment to changing perceptions of our environment.

A Reflective Insight from DJI’s Leadership

During an interview included in the book, Frank Wang, DJI’s founder and CEO, shared insights on the company’s journey. “Success does not belong to opportunists; it belongs to those with a strong vision and the drive to achieve it,” Wang expressed, underscoring the hard work and dedication that have propelled the company forward. “This belief inspired us to create a platform that allows people to see their world from a profoundly different perspective.”

The 10th-anniversary campaign is structured around three core themes: technological advancements, the creative impacts of DJI’s products, and their applications for social and environmental benefit. These pillars demonstrate the breadth and significance of DJI’s influence across various domains.

Events and Accessibility

The unveiling of Above the World is scheduled for October and will involve press and special guests at select locations. To expand the celebration of this decade-long journey, DJI will also host events in collaboration with authorized dealers. These events will feature unique experiences, including special “New Pilot Experience” sessions and workshops titled Moving with Cameras in various regions, as well as online photography contests throughout the remainder of 2016.

Starting late October, the book will be available at the DJI Online Store and through authorized dealers, allowing fans and photography enthusiasts everywhere to immerse themselves in this visually stunning collection.

For media inquiries, please contact: Adam Najberg, adam.najberg@dji.com

About DJI

DJI is recognized as a global leader in the development and manufacturing of innovative drone and camera technologies for both commercial and recreational use. Founded by experts in both remote-controlled aerial vehicles and advanced flight-control technology, DJI is dedicated to making aerial photography and filmmaking equipment more accessible, reliable, and user-friendly for creators worldwide. With operations across North America, Europe, and Asia, DJI’s pioneering solutions have made an impact in diverse fields such as filmmaking, construction, emergency response, and agriculture.

For further information, visit www.dji.com.

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