Key Takeaways from DJI at SXSW 2016
- DJI unveiled the innovative Phantom 4 drone, equipped with advanced motion-sensing technology.
- Visitors could control the Phantom 4 using hand gestures and their line of sight, experiencing its remarkable features firsthand.
- The booth featured the unique opportunity to fly the Phantom 4 in a designated Drone Cage, ahead of its retail launch.
- Participants engaged in a crowdsourced art project, contributing to a Phantom 4 mosaic and printing personalized “dronies.”
- DJI offered various prizes, including a giveaway of the Phantom 4, ensuring a thrilling experience for attendees.
DJI Takes Center Stage at SXSW 2016
This year’s annual South by Southwest (SXSW) festival, held from March 12th to 14th, once again showcased the intersection of music, film, and technology. DJI, the pioneering drone manufacturer, made a significant splash with the introduction of its much-anticipated Phantom 4. Welcoming over 50,000 attendees, including tech-savvy enthusiasts, filmmakers, and media figures, the booth was a hub of activity as visitors explored the cutting-edge features of the new drone.
At the heart of the DJI experience was the “Phantom 4 Lounge,” where festival-goers could engage with the drone using the latest motion-sensing technology. Attendees had the unique opportunity to control the Phantom 4 through hand movements and direct eye contact, showcasing the drone’s revolutionary ActiveTrack and TapFly features. Enthusiasts could interact with a life-sized hologram of the Phantom 4, capturing stunning images to share on social media.
Visitors to the booth were more than just spectators; they were participants in creative expression. Each attendee could take part in a crowdsourced mosaic project, contributing their likeness to a vibrant representation of the Phantom 4. The excitement didn’t stop there, as attendees were invited to print their own “dronie” photo on a 10” by 6” canvas, turning a digital moment into a tangible keepsake.
Get Ready to Fly
One of the most thrilling aspects of the DJI presence at SXSW was the chance to fly the Phantom 4 firsthand. Attendees flocked to the Drone Cage, marking the first opportunity for anyone to pilot the drone before it hit store shelves. This interactive experience allowed visitors to position themselves among the inaugural group of Phantom 4 pilots, solidifying the excitement surrounding DJI’s latest innovation.
For those eager to take home their very own Phantom 4, DJI hosted an exclusive giveaway at one of the four iPad kiosks throughout the booth. With a range of additional DJI merchandise up for grabs, the booth buzzed with anticipation and optimism, ensuring that numerous participants would leave with a prize.
Showcasing the Future of Filmmaking
Beyond the Phantom 4, DJI showcased an impressive lineup of its proven products designed to empower creatives. Alongside the Phantom 4, attendees could explore the Inspire 1 drone, the Ronin handheld filmmaking system, and the compact Osmo, among other tools that promise to revolutionize aerial and ground-based photography.
As the event unfolded, DJI’s presence was both a celebration of innovation and a glimpse into the limitless possibilities that the future of drone technology holds. Attendees left the booth energized and inspired, eager to share their experiences across social media platforms with the hashtag #DJISXSW, connecting the magic of SXSW with a global audience.
If you were at SXSW this weekend, you surely witnessed the excitement and enthusiasm surrounding DJI and the Phantom 4. Prepare for the future as DJI sets new standards in both flight technology and creative expression!
