DJI Shines at the 2012 International Toy Fair in Nuremberg

Key Takeaways from the Event

• DJI participated in one of the world’s largest toy exhibitions, the International Toy Fair in Nuremberg, showcasing innovative UAV technology.
• The event attracted over 80,000 visitors and included 2,785 exhibitors from around the globe, offering diverse new toy products.
• DJI presented both its leading products and newly released items, capturing significant interest from industry professionals and media.
• Sales increased dramatically for DJI as the exhibition served as a launching pad for new business opportunities and partnerships with distributors.

A Landmark Fair

From February 1 to 6, 2012, the bustling city of Nuremberg, Germany, played host to the renowned International Toy Fair, an event that garners global attention for unveiling innovative products. Attracting a record of over 80,000 attendees, this year’s fair saw participants from approximately 100 countries exploring a staggering display of roughly 60,000 new toys presented by 2,785 exhibitors from more than 60 nations.

DJI’s Dazzling Display

Among the array of exhibitors, DJI stood out as a leading contributor in the field of unmanned aerial vehicles (UAVs). Known for their cutting-edge technology and dedication to innovation, DJI presented its most acclaimed products, including the ACE ONE, Wookong H, and NAZA series, alongside newly launched items like the ZENMUSE and SPREADING. The company showcased its offerings at booth D-120 in exhibition room 7A, where it successfully captured the attention of producers, journalists, and consumers alike.

Media Spotlight

DJI’s F550 WKM RTF KIT and F450 NAZA RTF KIT garnered major media attention, becoming the only flight products featured on television and in various publications throughout the exhibition. Their presence highlighted the growing trend of integrating UAV technology into consumer products, marking DJI as a trailblazer in the industry.

A Successful Venture

DJI’s participation in the International Toy Fair not only enhanced the company’s brand visibility but also created a wave of commercial success. The exhibition served as a vital platform for forging connections with key distributors and sales agents, leading to a substantial increase in orders. This engagement underscored DJI’s strategy of expanding into new markets while strengthening its existing customer relationships.