Key Takeaways
- DJI, the world leader in civilian drones, has appointed Roger Luo as the new president of the company.
- Luo’s career with DJI began in 2015, where he has since made significant contributions to operational excellence.
- With over 11,000 employees globally, DJI continues to expand its footprint in international markets, aiming to strengthen customer relationships.
- Luo brings a wealth of experience from industry leaders such as Apple and Siemens, enhancing DJI’s capabilities in innovation and technology.
DJI Introduces Roger Luo as New President
Aiming for Global Expansion and Operational Excellence
On August 9, 2017, DJI, a frontrunner in the field of civilian drones and aerial imaging technology, announced the appointment of Roger Luo as the president of the company, effective immediately. Transitioning from his previous role as Vice President of Operations, Luo is set to steer the company’s daily operations while focusing on international business expansion, specifically in markets experiencing rising demand for drone technology and camera applications.
Strengthening Operations Globally
“With a workforce exceeding 11,000 and offices in 17 global cities, our goal is to enhance our operational management as we expand,” stated Frank Wang, the founder and CEO of DJI. The appointment of Luo is seen as a key strategy to gain valuable insights into their ever-growing customer base and to foster robust relationships with dealers and partners. Wang acknowledged Luo’s transition into this pivotal role, crediting his executive skills and proven track record of improving DJI’s operational excellence since joining the company just two years prior.
A Proven Track Record in Innovation
Over the past two years, Luo has been at the helm of procurement, production, and logistics. His efforts have been instrumental in ensuring that DJI meets the increasing market demands for its technology. Under his leadership, the company has embraced innovation by integrating advanced automation into its processes.
Before joining DJI, Luo gained extensive experience across various software and hardware engineering, and product management roles at notable companies including Apple, Foxconn, and Siemens. His previous positions at InnoLux and BenQ Corporation further enriched his expertise in global marketing strategy, product management, procurement, sales, and after-sales service. Luo is equipped with a Bachelor’s Degree in Engineering from National Taiwan University and a Master’s Degree in Computer Engineering from Santa Clara University in California.
Excitement for the Future
Upon his appointment, Luo expressed his enthusiasm about the industry and the unique position of DJI, noting, “DJI is a fast-growing high-tech company, and this is a very exciting time for the industry. I look forward to collaborating with our talented team to explore and unlock the creative possibilities inherent in our technology.”
Continuing his vision for DJI, Frank Wang will retain oversight of product development, focusing on enhancing the full spectrum of applications related to commercial, governmental, scientific, artistic, research, and recreational use.
