Key Takeaways from DJI’s Spectacular Celebratory Launch
- Commemoration of a Decade: DJI celebrated its tenth anniversary with a special event and launched a premium coffee table book, Above the World: Earth Through a Drone’s Eye.
- Stunning Visuals: The book features breathtaking aerial photography from renowned professionals and talented amateurs in the SkyPixel community.
- Noteworthy Guests: The event in Soho House New York attracted notable aerial photographers and DJI enthusiasts, providing insights into the evolution of aerial photography.
- Innovative Technology Showcase: DJI unveiled the Mavic Pro, a user-friendly drone that exemplifies the brand’s commitment to making advanced technology accessible.
Celebrating a Milestone
New York, October 14, 2016 – DJI, a leading name in the drone industry, recently unveiled a remarkable project as part of its tenth-anniversary celebration. Partnering with the esteemed publisher teNeues, DJI introduced Above the World: Earth Through a Drone’s Eye, a sumptuous coffee table book that embodies the awe of aerial imagery.
This stunning collection features striking photographs taken with DJI drones across the globe, highlighting captivating landscapes from China to Dubai and everywhere in between. Celebrated photographers, including George Steinmetz and Cameron Davidson, as well as drone-flying landscape photographers like Elia Locardi, contributed their extraordinary work. Moreover, the book showcases impressive images submitted by non-professional photographers from the popular SkyPixel community, reflecting the democratization of aerial photography.
An Exclusive Launch Event
The official launch of the DJI edition of Above the World took place in an exclusive gathering at Soho House New York. Attendees were gifted the opportunity to explore the beautifully crafted pages of the book while mingling with prominent figures in the industry.
Cameron Davidson, a National Geographic photographer and ardent DJI drone user, took to the stage to share his unique journey from capturing images from helicopters to mastering the art of using drone technology. His story resonated well with the audience, highlighting how technology has transformed the landscape of aerial photography.
Insights from DJI Leadership
During the evening, Adam Lisberg, DJI’s Communications Director for North America, addressed the crowd after being introduced by Audrey Barr of teNeues. Lisberg spoke passionately about DJI’s ten-year journey, underlining the brand’s evolution and innovative strides in the drone industry. He introduced the Mavic Pro, DJI’s latest and most accessible drone model, reflecting the company’s mission to make high-quality aerial photography accessible to everyone. Lisberg also hinted at an exciting future for DJI, discussing the company’s vision and aspirations for the next decade.
Hands-On Experience with Cutting-Edge Technology
As the highlight of the evening, attendees, which included DJI enthusiasts, photographers, and representatives from the media, enjoyed a hands-on opportunity to engage with various DJI drones. They had the chance to test out the Mavic Pro, Inspire 1 Pro, and Phantom 4, experiencing first-hand the advanced technology that has made DJI a household name in the drone industry.
In a celebration blending artistry, innovation, and community, DJI showcased not only its significant milestones but also reinforced its commitment to inspiring a new generation of aerial photographers and enthusiasts. The evening proved to be a fitting tribute to their journey, sparking excitement for what lies ahead in the world of drone technology and aerial imagery.
